"Hi, my name is Haim Dror and I'm the developer of the TINO methodology. With TINO and our building blocks our goal is to make better use of all existing human-based knowledge. We do so by identifying unrecognized knowledge instead of recognized knowledge. You probably haven't heard of these terms before. But normally everyone will look for recognized knowledge', which is what experts can tell you. In contrast, with TINO we focus on those 'who don't know that they know'. By first identifying who these people are and formulating the right questions you can discover it. Unrecognized knowledge is shared with you without compensation and it has a great reliability because the person has no personal interest in the knowledge. I don't do this alone and will be happy to introduce you to our team of business partners and allies. Click on the button below to meet all of them!"

An example of unrecognized knowledge

The owner of a clothing store wants to make new purchases. He wants to be able to make an informed choice. What trends and garments are currently in fashion in his region? To gain knowledge, he goes to a fashion designer. A specialist in the field of fashion trends. The fashion designer recommends buying linen clothes because, according to him, this is the trend. It is no coincidence that the fashion designer has designed an entire line of linen clothing. The fashion designer's advice is colored because he likes to market his own designs. So the advice is not disinterested. But are there people who have relevant knowledge and are without any interest? Yes, there are! Think for example of bus drivers! They see many people getting on the bus every day and unconsciously take in a lot of information, also about the clothes people wear. But he simply doesn't know that he knows!

Have a look at our 8 minute presentation about TINO, including other examples of unrecognized knowledge.

Some of our clients

Our project publications

What others say about us

  • “Be ahead of the curve and stay relevant to the customers! Easy to say, hard to do, at least for executives like me and many of my colleagues, whose jobs require spending a huge amount of time at the office, dealing with the internal demands of the business. This is where TINO enters. TINO fills a gap in which traditional research and consulting companies fail: they bring in an unbiased and fresh consumer perspective, competently decoded to provide just the right insights on where the “value target” is, and how to capture it. TINO builds on state-of-the-art governmental intelligence to help companies to seize market opportunities before they even become visible to traditional market research radars. Since I could not expect to be innovative by doing what everybody was already doing, getting to know TINO was a real game changer for me.”

    Claudio Gorri, Head B2B Marketing at Samsung Latin-America

  • “Dit najaar introduceerde Maya Lievegoed de TINO methode bij de Belastingdienst. Op de landelijke Innovatiedag van de Belastingdienst leerde ze ons - in een druk bezochte workshop - dat de oplossing voor innovatieve vraagstukken, het ontbrekende puzzelstukje, soms ligt bij mensen waarvan je het niet verwacht, mensen die zich niet bewust zijn dat ze voor jóu hele relevante informatie bezitten. Een ware eye-opener die onze kijk op de aanpak van vraagstukken wezenlijk heeft verbreed.”

    Anne-Fleur Geneste en Martin Jonker, adviseurs Innovatie bij de Belastingdienst

  • “Staying aware of what the market prepares was our concern. We had a very practical TINO session, on TINO networking and research of unrecognized knowledge and TIKO interviews. It was a real eye opener for me and my colleagues, making market watch do different.

    Anne Sibillat, Corporate Director Expense Management Solutions at Edenred SA

  •  “The TINO workshop for Individuals was an amazing experience! The TINO Sala workshop [part of the ‘Optimize Decision-Making Program] I had was particularly significant for me. I realized the importance of knowing myself better, understanding my limitations and my anxieties, to better understand the needs of my client in order to offer a better quality of work and improve the relationship. It was important to understand the influence we have on the environment and on people around us, and how we can direct the outcome of a negotiation.”

    Claudia Carvalho, Project Manager Knowledge Management at Capgemini Brazil

  • "Me and my colleagues were positively surprised about the recommendations that resulted from the TINO research. The suggestions connect well with our ambitions and offer solutions to the challenges we face. The uniqueness about TINO is that the recommendations stem from the meetings with the TIKO’s, which has a positive effect on the public support.”

    Roel Van Cauwenberghe, Employment, income, work and strategy Department at the Municipality of Arnhem 

  •  “As a Corporate Director on Innovation Management I had the chance to collaborate with HUMINT Solutions, to work on Human Intelligence applied to competitive analysis for better Innovation. The TINO seminar carried out with the help of Haim Dror, really helped us opening our eyes on how to approach market intelligence in a structured way and focusing on undocumented information. Both preparatory work before the workshop and the workshop itself were extremely concrete and generated clear methodological guidelines. I really believe that, if well used, the TINO methodology can make the difference in Innovation anticipation. I will definitely use it in future endeavors.”

    Stephane Eard, Director Business Development & Strategic projects at Edenred

  •  "We are proud to have opened the first Old-School of the Netherlands, and stimulate other organizations to follow. The program offers a win-win: it's instructive for the participants, like students, and valuable for the 'storytellers' (in our case, the elderly). They get the recognition they deserve and the program makes generation meet (more often). From the very first moment I experience the collaboration with Maya, Florien, Marloeke, Haim and many others from or via HUMINT Solutions as inspiring, enthusiastic, professional, collaborative, creative, proactive, flexible, etc.."

    Wout Oldhoff, (at the time) CEO Vreedenhoff nursing home,
    with the first Old-School of the Netherlands (opened in 2017)

  •  "HUMINT Solutions has helped Rozet enormously with the formulation of the added value of Rozet for the residents in Arnhem and its surroundings. Over one hundred people have been interviewed: people with relevant knowledge without conflict of interest with Rozet. HUMINT Solutions also made this visible and 'feelable' in a beautiful video. Original, involved and inspiring, that is what HUMINT Solutions and Maya Lievegoed in particular is about. We still meet each other often, from and during our own organizations and projects, and that's nice."

    Jenny Doest, Director Rozet cultural center Arnhem

  •  "With enthusiasm, creativity, patience and combined with a huge dedication and flair, Maya Lievegoed introduced the Old-School program to us. Together with volunteers and students she customized it and made it come to reality in Vreedenhoff in 2017. Since then, many residents were able to tell their stories and share their life experiences and knowledge with others. What makes it especially valuable is that ‘young and old’ have met each other and a beautiful connection is created. Through authentic attention and interest for their stories, the elderly feel seen, heard and appreciated. Others get to know them in a different way and the elderly can share their knowledge, by using a book, picture, item, map, with music and so on.
    Every human life has a history, a past, and being able to share that gives fun, purpose and joy to life. It's like a resident said: “It makes me so happy, it gives meaning and color to my life”! And that’s what it’s all about!"

    Anne-Marie Oosterwijk, (former) manager Service Office at Vreedenhoff Nursing Home, during the time of the Old-School activation