The TINO methodology

Finding the missing perspectives to transform your challenge into an opportunity

Unrecognized knowledge...

Innovation is often defined as finding new solutions with existing resources. TINO takes this further by revealing resources that have been overlooked: the unrecognized knowledge and skills of people already present in your ecosystem.

...is the key...

By identifying and connecting these perspectives, organizations gain fresh insights, validate their strategies, and create solutions that are rooted in real opportunities and needs.

...to win-win solutions.

This not only strengthens decision making but also fosters inclusion and shared ownership, a true win win.

Real world examples of TINO

Watch this live presentation of the TINO method including real world examples of unrecognized knowledge

A clothing store owner seeks a new collection, consulting a fashion designer for the latest trends, who suggests linen as the upcoming trend. However, the designer's own line of linen clothing suggests a possible bias in his advice.

Imagine leveraging insights from unrecognized sources like bus drivers, who observe daily fashion choices of passengers, don't have a conflict of interest yet are often overlooked for their potential insights. This scenario highlights the untapped knowledge existing outside traditional expertise circles.

Meet our founder

How it all started

My unusual professional
journey led me to a powerful insight

"I began my career as an economist and later joined the intelligence service, where I specialized in counterintelligence and subsequently held senior positions as Director of Human Resources and Director of Information Technology. I later earned a master’s degree from Harvard University with a concentration in negotiations and game theory.

Following my retirement in 2004 with the rank of Colonel, I developed the TINO methodology and founded HUMINT Solutions.

TINO is based on the difference I observed between two domains

I based the method on the notable difference I observed in the handling of information between the intelligence service and the business world.

While ideological motives in the intelligence service complicate access to information, I noticed that people in other domains, like the business sector, are eager to share their perspectives. We only need to know who to approach and how to ask the right questions.

Fast forward to now...

However, because those with fewer conflicting interests are often overlooked, I developed the TINO method to recognize such individuals and harness their unrecognized knowledge.

Fast forward, HUMINT Solutions now features an international team of certified TINOs. We have a wide range of clients in both the business domain and the public sector. Our services cater to participants ranging from 7 to 97 years old!"

Haim Dror

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HUMINT Solutions