Concept to Practice
Customer relationship management (CRM) concerns a company’s interactions with clients, assisted by a collaborative tool. The main goals are identifying and reaching out to new clients, retaining existing clients and bringing back those who left. From a cost-benefit perspective, CRM aims to reduce costs and increase the efficiency of marketing, pre-sales, sales, and customer services. However, recent research argues that more than 50 percent of all CRM implementations are eventually regarded as failures by the customers.
Some CRM experts blame this failure on the technology provided or the quality of implementation process. Such claims are sometimes correct, but since ...
Inspired by governmental HUMINT (human intelligence) methods, the TINO Anti-Fraud Program offers an out-of-the-box anti-fraud solution
Effective prevention of fraud means removing vulnerabilities that can be used by the bad guys rather than searching for the bad guys themselves.
As in other challenges, when we require a good prognosis and effective problem solving methods, we first need to have an accurate diagnosis. Preventing hidden activities is always more complex compared to visible ones. As accurate and relevant the information we gather, as straightforward and effective the actionable solution we can structure and implement.
But what comes first, the chicken or ...
Sustainable Innovation processes must consist in ongoing evaluation of different perspectives. The TINO framework facilitates this through deployment of a TIKOs Network.
TINO acts as a GPS, and its TIKOs act as satellites.
While renovation means relatively minor changes, and invention means creating something from scratch, Innovation is the application of substantial changes. The success of innovation programs can be best analyzed by comparing their ability to generate and maintain substantial changes.
In analyzing the nature of desired changes, while focusing on the undocumented people-domain (rather than the documented data-domain), there is a serious obstacle. We need more than one ...
Developing a business demands effective management of external 'satellites'. – An effective network of TIKOs provides this
Business development aims to access new markets and customers. Towards this goal, a typical business-development manager will design new business models, and interact frequently with sales and marketing teams.
As we described in our previous posts, from a TINO perspective the fundamental error of the traditional approach is its emphasis on improving personal competencies. We believe however that the problem is rarely a lack in abilities. More often than not, it is a lack in information.
TINO does not aim to replace your current ...
Develop strategies and Navigate effectively within complex environment
The simplest way of explaining the practical use of the TINO framework is comparing it to driving in a complex environment. Let's analyze the interaction between three key factors be in such a situation: the car, the address, and a GPS navigation system.
From a business perspective:
- The car - stands for the whole range of production and operation processes
- The GPS - stands for the whole range (and levels) of managerial processes. These aim to achieve best effective cost benefits after being provided with business objectives.
- The address - stands for whole set ...
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